" Best Western International, Inc. has the greatest Western Hotels & Resorts brand name, which it accredits to over 4,500 resorts worldwide. [2] The franchise business, with its corporate headquarters in Phoenix az, Arizona, [3] includes more than 2,000 resorts in North America. [4] The brand name was founded by M.K. Guertin in 1946. Since May 2019, David Kong is the head of state and also Chief Executive Officer of Best Western in addition to Dorothy Dowling is the principal marketing officer.
In 1964, Canadian hotel proprietors registered with the system. Finest Western after that broadened to Mexico, Australia, as well as also New Zealand in 1976.
In 2002, Finest Western International introduced Ideal Western Premier in Europe and Asia. (The various other resorts in the chain were described as Finest Western.) In 2011, the chain's branding system-wide transformed to a three-tiered system: Best Western, Best Western Plus, as well as Best Western Premier."